At Constant Flow Marketing, we use several tools to help us know if you are receiving high-quality leads. You can, too.
First of all, there are vast reporting statistics in Facebook and Google Ads. Customize those columns to see your relevant information.
If the thought of that seems overwhelming, click and subscribe below to get a checklist of the relevant data to monitor in Facebook and Google Ads. Trust us, it’s not as bad as it might seem. Computer Developer is not anything you need to be to get started making the right decisions with your data.
A one-two punch for tracking is Zapier paired with a customer relationship management (CRM) system. Zapier is a software that connects applications and automates actions.
The beauty of Zapier is that it can do many actions triggered by one action. For example, when a lead submits a form through Facebook, Zapier can filter it, email you about it, and send it to your CRM immediately.
The main tracking tool to know how your website performs is Google Analytics (GA).
It’s completely free, and the amount of information there is astounding; it can feel mind-boggling, so focus on these few key aspects.
The questions we want answered from GA are:
Are people converting on my website or landing pages?
How are people coming to learn my business exists?
Which platform is most likely to convert customers and which ones aren’t?
The first step is to set up goals in GA.
This helps you decipher how many leads contacted you and how they heard about you. Here’s a video to help you set up goals.
When you get into Analytics, navigate from the left side panel to the overview section of Acquisition (1). Take a look at where your traffic is coming from (2). Then adjust your goals and see how they converted (3). Notice how you can change the dates for the data you see (top right corner).
Direct: Someone typed in your website URL into their search bar.
Organic Search: Someone typed in a search term into Google and they clicked on your website.
Paid Search: Someone typed in a search term into Google and they clicked on your ad.
Social: Instagram, Facebook, or any other social media sites where you advertise.
Display: Someone clicked on your ad when it was shown on a website as a part of the Google Display Network.
Other: Another undefined channel
Other relevant channel not shown: Referral – This is when another site refers your website.
Next, navigate (1) to see what pages people are using (2) and where they are converting (3).
Now you get to see how exactly your money translated to leads in this next area. Navigate to Conversions/ Goals/ Overview (1), click on Source/ Medium (2), and see which platforms brought in your leads (3).
After you’ve seen where people are clicking your ads, what they’re looking at when they’re on your site, and where they convert from, you’ve get a great set of data to start making more decisions about where you money goes.
Catch any costly abnormalities before they get out of hand by using the the compare time feature in the calendar section.
Once you’re familiar with Analytics, Zapier, and data from AdWords and Facebook, you’re ready to knock your ROI out of the park.
https://constantflowmarketing.com/wp-content/uploads/2020/05/dog-phone-1.jpg436960Krista Coulashttps://constantflowmarketing.com/wp-content/uploads/2020/05/CFM-LOGO_Horizontal_big.pngKrista Coulas2020-05-22 16:06:462020-06-03 19:09:13Close More Projects Without Adding Staff
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https://constantflowmarketing.com/wp-content/uploads/2019/05/AdobeStock_226525773-scaled.jpeg12332560Krista Coulashttps://constantflowmarketing.com/wp-content/uploads/2020/05/CFM-LOGO_Horizontal_big.pngKrista Coulas2019-05-17 20:42:162020-05-29 17:16:26How To Get People To Know, Like, and Trust You Before They Meet You