Grow Your Business By Signing Larger Projects
Focus energy on customers with large wishlists and budgets.
By Jeremy Huffman
Do you often find yourself saying yes to projects that aren’t contributing to your company’s growth?
You know, the ones that are very time-intensive but don’t produce much revenue.
Can you imagine having a steady stream of leads so that you have the confidence to say no to some of these projects?
In some of our other blog posts, you may have read about How To Get Your Ideal Customers’ Attention and How To Improve Your Sales Process And Book More Projects.
When you are able to leverage different marketing tactics to the right audience, the leads will start pouring in.
When you have your marketing running like a well-oiled machine, you may suffer from the problem of having too many leads. How do you know which people are serious about a project before talking to them?
Take a look at the case study below to see how we were able to help a high-end pool builder focus only on qualified leads who fit their very specific mold. They had too many calls to complete in a limited amount of time, so we set up a questionnaire for them to capture more information on prospective clients’ projects. We required people to fill out this questionnaire in order to be contacted. It captured enough information to easily see if people were a good fit or not.
Do you need a way to segment your good leads from bad ones?
Do you want the confidence to say no to projects that are not a good fit for your company?
Do you want to grow your average project size?
Do you want to capture more lead information without impacting the volume of leads coming in?
If you answered yes to the questions above, a project questionnaire may be the answer for you.
Make sure that the form is easy enough for the user to fill out (think: on a cell phone!) and there are pointed questions that will help you identify people who are serious about building a project with you.
You shouldn’t expect a form to do all the work for you, but you can certainly use it to your advantage when you need an extra layer of information for calling people. Want to learn more? Fill out the contact form.