Client Story
Roof Deck and Garden (RDG) builds outdoor living spaces and roof decks in Denver. They focus on complete installations with outdoor kitchens, pergolas, and custom furniture. The design team at RDG creates spaces that are beautiful, functional, and make the transition from indoor to outdoor seamless.
The Goal: Grow The Business
The owner of Roof Deck + Garden – Denver approached us after doing $400,000 his first year in business. He wanted to grow to become the go-to landscape contractor for people looking to construct rooftop decks in Denver. His vast knowledge of the processes involved made him an expert, but he needed help with brand awareness and reaching his ideal customers.
The Challenges
RDG wanted to grow to keep their skilled trades working for them full-time. They knew with a full schedule, they could keep their talented crew happy. RDG needed qualified leads so that could they fill their schedule and continue to grow. We encouraged them to focus on complete projects that would keep everyone busy. After evaluating their current marketing, we identified these opportunities:
1. They had a designer-centric website that was difficult to navigate. We find websites that are “pretty” do not usually convert as well as websites that are easy to use. Potential customers come to your website with two questions – Do they do what I want them to do? Do I like their style? We helped them rebuild the site to answer both questions.
2. They were new to the Denver market and did not have any brand awareness. With any new business or service, getting in front of your ideal customers is the key. Your goal is to put exactly what someone is looking for in front of them and make it easy to contact you.
3. They did not have a predictable system of generating qualified leads. A designer-centric website talks about the company and the designers. Your clients want to hear about what you will do for them. How will you help them get what they want? We worked with RDG to change that messaging and focus on what they could do for their ideal clients.
The Results
Result: $1.2 million increase in revenue over 12 months.
By applying our proven process, RDG was able to grow very fast. The RDG team filled their schedule and retained their skilled staff. The result was a $1.2 million increase in revenue in the first 12 months. The updates we made to the website generated leads from ideal clients. Our ad campaign amplified the website and increased the volume of leads. This gave the RDG team enough leads to choose the very best fit projects. One of the side benefits of our ad campaigns is brand awareness. RDG received inquiries from local contractors and businesses in their new market. As a result, they signed some commercial projects and grew their network. RDG is now getting a constant flow of leads. They recently increased their smallest project size to focus on doing larger installations.
“Since hiring Constant Flow marketing (4) years ago my annual sales have increased by more than 500% and continue to year after year. I decided my business needed this type of partnership when my sales were staying stagnant and I just didn’t have enough time in the day to effectively bring in and manage new leads. Since hiring them they have handled everything from my website, marketing campaigns, managing incoming leads and setting up systems to let me focus on making the sales and project efficiency. Constant Flow isn’t just any marketing company as they really care about your business and focus on what you want your business to be by customizing the marketing strategies to fit that vision.”
